handsome & Fortune 200 Company

Overview

handsome, an experience design agency, sought ethnographic research to develop a deep understanding of user attitudes and behaviors around convenience and innovation spaces cultivating future-facing products and services.

A retail store interior with a wooden fence and a black circular sign reading "Just Walk Out Shopping." Shelves filled with various products are visible in the background, including water bottles and items from WHSmith.

Role

noodle conducted extensive ethnographic fieldwork across the U.S. and synthesized insight into design principles and innovative propositions for further testing.

(Photo credit: Anna Lawton)

Location(s)

  • United States

Skills & Activities

  • Ethnography

    • Observation

    • In-depth interviews

    • Intercept interviews

  • Human-centered Design

    • Ideation

    • Prototype development

Location(s)

  • United States