How we can help.

We are a full-service qualitative research agency that leverages a range of methods to uncover deep insights. From in-depth interviews and focus groups to ethnographic research and usability testing, we provide tailored solutions to help you understand your customers, users, and markets. Our expertise extends beyond traditional research, encompassing workshop facilitation, ideation sessions, and strategic consulting.

Our Services.

Customer Experience Research

  • One-on-one conversations uncover individual thoughts, feelings, and experiences through open-ended questions. This personalized approach reveals motivations and pain points, offering insights into relationships with your brand, product, or service. In-depth interviews help us understand the "why" behind customer behavior for data-driven decisions.

  • Gather participants to discuss your product or brand. Our moderators facilitate interactive discussions that encourage idea sharing and new perspectives. This collaborative environment promotes insight exchange and highlights trends within customer segments, offering actionable insights for marketing, product development, and customer service.

  • User experience (UX) is vital in the digital realm. Our UX research services clarify user interactions with your website or app. We use qualitative methods, such as interviews and usability testing, to uncover user needs and pain points. By analyzing behavior patterns, we provide insights to improve design and usability, creating an intuitive experience that enhances engagement, satisfaction, and conversions.

Facilitated Engagements

  • We enhance research to inspire creativity through collaborative workshops that unite your team and stakeholders. Using proven facilitation and engaging activities, we lead discussions to generate innovative solutions, address complex challenges, promote new perspectives, and build consensus. Our workshops drive innovation for product development, brand strategy, and idea generation.

  • Our ideation events are designed to ignite creativity and spark innovation within your team. Through a collaborative and engaging process, we guide you through a structured approach to generate fresh ideas and solutions. Our experienced facilitators will lead you through a series of activities, such as brainstorming, mind mapping, and design thinking, to help you explore new possibilities and break through creative blocks. Whether you're launching a new product, rebranding your company, or simply looking to improve your processes, our ideation events can help you achieve your goals.

  • We can help you develop and execute a strategic plan that aligns with your organization's goals. We'll work with you to define your mission, vision, and strategic goals, assess your strengths, weaknesses, opportunities, and threats, and develop a detailed plan for implementing key initiatives. By tracking progress and making necessary adjustments, we'll help you navigate complex challenges, capitalize on emerging opportunities, and achieve sustainable growth.

Embedded Research

  • Ethnographic research takes you beyond surveys and focus groups, immersing ourselves directly in people’s lives. Imagine observing doctors in a hospital setting, salespeople interacting with clients, or families using your product in their homes. By observing behaviors, interactions, and cultural nuances in these natural settings, we gain a deeper understanding of how people truly use and perceive your products or services. This approach unveils hidden needs, identifies unexpected opportunities for innovation, and helps you develop solutions that resonate with people on a deeper level.

  • Business anthropology offers a unique lens to understand the cultural nuances that shape consumer behavior and organizational dynamics. By immersing ourselves in your target market, we uncover the hidden motivations, values, and beliefs that drive decision-making. Through ethnographic research, we observe and analyze interactions, rituals, and symbols to gain a deep understanding of your customers' experiences. By combining anthropological insights with business acumen, we help you develop innovative strategies that resonate with your audience and drive sustainable growth.

  • Our market research services elucidate the complexities of your target market, uncovering the nuances of consumer behavior and preferences and helping you gain a rich understanding of your customers' motivations, desires, and pain points. By analyzing these insights, we help you make strategic decisions that drive growth and innovation. By understanding your ideal customer and their lived realities, you can tailor your marketing and product strategies to resonate with their specific needs and preferences. We can help you validate new product concepts, assess your brand's perception, and identify areas for improving your brand perception and image. With our expertise in qualitative research, we provide actionable insights that empower you to make informed decisions and achieve your business goals.

How we can help.

Lead

noodle is a full-service qualitative research agency that can manage projects end to end; from study design and discussion guide development to fieldwork and prototyping through to testing and implementation / operationalization.

  • Study & Project Design

  • Project Management

  • Research Execution

  • Prototyping & Testing

Support

noodle can provide surge capacity or workforce extension to your team when needs exceed internal capabilities. This can take the form of ad hoc projects requiring additional qualitative resources or a retainer model where noodle acts as a ready, reliable and flexible research partner, on demand.

  • Surge capacity

  • Workforce/Team Extension

  • Stakeholder engagement

  • Research Services on Retainer

Advise

noodle can review and inform project materials, proposals, and study designs as well as provide strategic ideation services to help you better understand your challenges, identify relevant stakeholders, and create an actionable roadmap toward operationalizing innovation.

  • Consultations

  • Needs Assessments

  • Brain Mapping

  • Strategic Ideation Support

Case Studies

Our collective experience is diverse and extensive. Over the past 20+ years, we have worked domestically and internationally with clients spanning business sectors in order to help expand their understanding of end-user needs and interests while improving the products, services, and systems that are being designed for them. Click the button below to access a collection of the work we have done over the years that illustrate our skills and passion.