Male Contraceptive Initiative

Overview

Male Contraceptive Initiative (MCI) engaged in a strategic planning process to develop a comprehensive roadmap for accelerating the development of non-hormonal, reversible male contraceptives. By collaborating with subject matter experts and leveraging innovative ideation techniques, MCI aimed to identify critical opportunities, challenges, and pathways to support the research community in bringing new contraceptive options to market. This roadmap outlines a strategic vision for MCI, encompassing short-, medium-, and long-term objectives to drive progress in this critical area of reproductive health.

Role

noodle partnered with MCI to design and facilitate a strategic, multi-day, in-person workshop with key organizational stakeholders in order to develop the roadmap for non-hormonal male contraceptive research. Our expertise in research, facilitation, and strategy development enabled us to guide stakeholders through a collaborative process, generating actionable insights and a clear path forward for MCI.

Skills & Activities

  • Workshop design and facilitation

  • Problem Definition

  • Decision Tree Development

  • Journey Mapping

  • Project Management

Phase-wise Project Process Map

  • The initial phase of the project involved engaging with key internal stakeholders, as well as conducting a secondary research via a thorough review of relevant documents, in order to help the client better frame the challenges impacting them, identify key informants to interview, and design a research plan and discussion guide to elucidate actionable information for increasing the client's share of their niche market.

  • Primary research was conducted via hour-long, virtual in-depth interviews (IDIs) with key informants who had opted into participating in the research study. The subject matter of the project was extremely sensitive, making recruiting a significant challenge: over 1,000 individuals were contacted in order to achieve the ~20 interviews. These subject matter expert conversations helped develop a macro understanding of the client's industry, identified salient opportunities for increasing the client's market share, and elucidated emerging trends in the sector for further investigation and consideration.

  • Learnings from the primary and secondary research activities were synthesized into actionable insights that helped inform the development of design principles for improving the client's outreach and marketing activities in an effort to capitalize on existing and emerging market trends. These findings were presented to key client stakeholders from marketing, sales, and business development departments, aongst others.