What we’re thinking about.
We're driven by curiosity and a love for learning. On this page, we share our insights, discoveries, and experiences from both our projects and personal explorations. Join us as we delve into the latest trends, share thought-provoking articles, and explore the fascinating world of research.
The Impact of Triangulation: Integrating Qualitative and Quantitative Research Methods for Comprehensive User Insights
In this post, we will explore the integration of qualitative and quantitative research methods and the power of triangulation in uncovering comprehensive user insights. By combining these approaches, researchers can obtain a holistic understanding of user needs, motivations, and behaviors.
Embracing Multidisciplinary Stakeholders: Unlocking the Power of Collaboration in the Design Research Process
Design research is a collaborative endeavor that benefits greatly from the involvement of diverse perspectives, expertise, and insights. By embracing multidisciplinary stakeholders, researchers and designers can tap into a wealth of knowledge, foster innovation, and create solutions that truly meet user needs. In this post, we explore the importance of including multidisciplinary stakeholders in the design research process.
SWOT Analysis in the Design Research Process
A SWOT analysis is a strategic tool that helps researchers and designers assess the strengths, weaknesses, opportunities, and threats of a design initiative. It provides valuable insights for informed decision-making and effective design strategy. In this post, we will explore the impact of developing a SWOT analysis in the design research process.
Developing a Theory of Change in the Design Research Process
Welcome to our blog series where we demystify the work we do at noodle, a design research consultancy committed to driving user-centered innovation. In this post, we will explore the impact of developing a theory of change in the design research process. A theory of change is a valuable tool that helps researchers and designers articulate their goals, assumptions, and expected outcomes, enabling them to plan, implement, and evaluate their design initiatives more effectively.
High Fidelity vs. Low Fidelity Prototypes: Unveiling the Value in the Design Research Process
Prototyping is an essential tool for designers to bring their ideas to life and gather valuable feedback. Understanding the characteristics and benefits of both high and low fidelity prototypes empowers designers to make informed decisions throughout the design journey. In this post, we will explore the difference between high and low fidelity prototypes and why both are valuable in the design research process.
Affinity Mapping in the Design Research Process
In this post, we will explore the power of affinity mapping in the design research process. Affinity mapping is a technique that helps researchers and designers organize and make sense of large amounts of data, observations, and insights gathered during the research phase.
Journey Mapping in the Design Research Process
Journey mapping is a powerful technique that helps designers gain a deep understanding of the user experience by visualizing and analyzing user interactions, emotions, and pain points throughout their journey with a product or service. In this post, we will explore the importance of journey mapping in the design research process.
User Engagement: Harnessing the Power of User Feedback in the Design Process
User engagement is a critical element in creating impactful and user-centered designs. By actively involving users throughout the design journey and incorporating their feedback, designers can ensure that their solutions meet user needs and expectations. In this post, we will explore the concept of user engagement and the strategies to incorporate user feedback in the design process.
Design Iteration: Fueling Creativity and Driving Innovation
Design iteration is a cyclical process of refining and improving design concepts through multiple cycles of feedback, reflection, and refinement. In this post, we will explore the role of design iteration and how it fuels creativity and drives innovation.
Design Prototyping: Unleashing Creativity and Driving Iterative Design
Design prototyping is a powerful tool that enables designers to bring their ideas to life, gather user feedback, and refine their designs. In this post, we will explore the concept of design prototyping and its significance in validating and iterating on design concepts.
Fostering Innovation and Driving User-Centered Solutions
Design research is a powerful tool that enables designers and researchers to gain deep insights into user needs, preferences, and behaviors. By leveraging these insights, design research fuels innovation and empowers the creation of solutions that truly resonate with users. In this post, we will explore the role of design research in fostering innovation and driving user-centered solutions.
Inclusive Design: Promoting Diversity and Accessibility in the Design Process
Inclusive design goes beyond meeting basic accessibility requirements by actively considering and embracing the diverse needs and perspectives of all users. In this post, we will explore the concept of inclusive design and how it promotes diversity and accessibility in the design process.
Storytelling in Design Research: Communicating Insights and Driving Meaningful Change
Storytelling is a powerful tool that enables designers and researchers to transform data and findings into compelling narratives that resonate with stakeholders and inspire action. In this post, we will explore the role of storytelling in design research and how it helps communicate insights and drive meaningful change.
Case Studies
Our collective experience is diverse and extensive. Over the past 20+ years, we have worked domestically and internationally with clients spanning industries and sectors to help expand their understanding of end-user needs and interests while improving the products, services, and systems that are being designed for them. Click the button below to access a collection of our recent work that illustrates our skills and passion.